To what extent does Twitter's mission statement reflect its usage Literature review

To what extent does Twitter's mission statement reflect its usage - Literature review Example The organisation claims it to be ‘the fastest, simplest way to stay close to everything you care’ (Twitter, 2012). Twitter is based upon the four fundamentals, namely, Microblogging, Social Networking, Social Media and Computer-Mediated Communication. In recent times, the importance of social networking and media has been noticed largely among the youth generation. Not only have the young people, but also companies in modern days, use social networks to transfer information among the people who are by large the users of these social media. The organisations have been using a tool named microblogging which can be stated as the process of posting smaller digital contents such as, pictures, short videos, links and other media contents in the internet. Although, there are many social networking sites, Facebook has been another social media which have recently gained huge popularity, in comparison to Twitter. The difference between Twitter and Facebook is the class of users, i.e. while Twitter is generally used by most of the celebrities and dignitaries; Facebook is used by all the classes of the society. Micro-blogging According to Java & et. al. (n.d.), Twitter is currently the most accepted microblogging stage which enables users to update their current statuses through short message services (SMSs), digital photos or short videos. In other words, an online community is formed by inviting friends and colleagues who share information of their recent happenings through short texts or audio-visual clips. Furthermore, it can be stated that microblogging in recent times has become an extremely famous media for both personal and professional recreation. Friends use it to keep in touch, professionals use it to co-ordinate business meetings and share important resources; similarly, celebrities and political dignitaries use it for gaining publicity by posting comments regarding their tour schedules, concert presences and film releases (Java & et. al., n.d.). According to a publication of the 17th European Conference on Information Systems (2009), it has been observed that the term microblogging has developed additional terms such as microsharing and activity streaming which are being used commonly by recent users. It has also been noted that Twitter is being used at a higher degree for micro-blogging in comparison to other accessible social networking sites; although, many people have complained about its reliability and functionality (17th European Conference on Information Systems, 2009). As stated by Ehrlich & Shami (2010), posts or ‘tweets’ can be viewed by anyone who is following the person or even attempts to view the public profiles. Furthermore, the authors state that the concept of ‘following’ is very different from ‘friending’ as in social networks consent from both the parties are required to share and view other people’s information. Whereas in the case of Twitter, consent is not necessary and a person can automatically follow other person according to their likes and tastes. Thus, it can be stated that the popularity of Twitter has grown rapidly due to its unique qualities (Ehrlich & Shami, 2010). In this respect, Ebner & Schiefner (2008) observed that the success of microblogging or ‘weblogs’, shortly called as blogs are due to the three factors;

Modern Management Research Paper Example | Topics and Well Written Essays - 250 words

Modern Management - Research Paper Example Application of these factors in career includes reviewing when product sales are dropping and trying to determine the cause for it. This could include creating market research studies to find commonalities in product sentiment from customers or conducting auditing of multiple business divisions to find out whether failures are human-related or process-related. After identifying the cause, planning can determine potential solutions for improving motivation in workers or changing systems to be more adaptable to customer needs for better product outputs. Resistance to change is one challenge expected in both of these factors. Fairholm (2009) identifies that people are resistant to change if they do not feel loyalty or trust the manager. Scanning the organizational environment for failures would raise suspicions in employees and depending on their attitudes and values, they will resist providing information about new operational planning as it relates to their job roles. The human resource perspective will be required to prevent change, since it focuses on relationship development, improving loyalty and motivation, and responds to the emotional and values-based needs of employees. Planning should be linked with employee empathy more than scientific